Those who were faking the funk as far as how many YouTube views they have are in for a rude awakening, as YouTube is cracking down on the fake views that people have purchased.
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Universal is taking the biggest hit, as the channel which features music videos from Rihanna, Nicki Minaj, and Justin Bieber lost more than one billion of its seven billion views.
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Sony was also hit hard, losing more than 850 million views in one day.
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The confiscation of the views comes after statistic analysts at SocialBlade conducted an audit of YouTube?s view counts, in an attempt to curb the black hat techniques to boost view counts.
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Many artists and labels artificially build up view counts on YouTube videos in order to create a pseudo-buzz, using the philosophy that people will follow what?s popular.
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In other words, when people see a high YouTube view count, they assume that the song is good and have a positive association with the song before hearing it.
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YouTube does not permit artificial view count boosters.
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?This was not a bug or a security breach. This was an enforcement of our viewcount policy,? YouTube said in a statement.
Now artists will have to earn their views. Maybe that artist isn?t as popular as you previously thought!
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Stephen Willard | Elite.
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